HEY CLAY®

HEY CLAY® brings clay modelling to life through animated instruction videos paired with hands-on crafting. Children start with basic shapes—rolling balls and forming sausages—then progress to sculpting detailed characters and creatures under expert guidance.

The app combines engaging animation with step-by-step instructions for every project. Kids watch colourful, original animations that show how to transform clay into recognizable characters like Bigwig, Doggie, and dozens of other creatures across themed sets including Bluey, Rainbow Unicorns, Monsters, Aliens, Animals, Dinosaurs, Birds, Bugs, Forest Animals, Ocean creatures, Farm Birds, Beasts, Fluffy Pets, Exotic Pets, Minions, Cyber Cars, and themed Rings. Each character has a dedicated tutorial sequence that breaks the sculpting process into manageable steps, so young hands can follow along at their own pace.

Beyond entertainment, clay modelling develops crucial skills. Fine motor control, hand-eye coordination, abstract thinking, and creative problem-solving all strengthen through hands-on shaping and building. The app's interactive interface includes five built-in games that reinforce these abilities while keeping the experience playful and rewarding.

Once children complete their creations, they can photograph them and share pictures with friends and family directly from the app. This feature lets kids build a personal gallery of their finished pieces and take pride in their work. The app also functions as a creative inspiration hub—users can explore social networks to discover more project ideas and see what other young sculptors have made.

The experience works best when paired with HEY CLAY® air-dry clay, which is formulated to be super light, non-sticky, and brightly coloured. Once hardened, the sculpted figures become tangible toys that children can play with, turning their digital learning into real-world play objects. Clay sets are available for purchase through the app for those who want to expand their crafting materials.

The app prioritizes a distraction-free environment—there is no third-party advertising, so children can focus entirely on creative play and learning. The kid-friendly interface is straightforward to navigate, making it accessible even for younger modellers who are new to the craft.

Download HEY CLAY® to unlock a world where animated instruction meets tactile creativity, helping your child develop artistic skills and confidence one clay figure at a time.